Squardo, an original member of the iCrossing SEO team, where he managed a team of more than 20 people, was also a founding member of ZOG Digital, and brings more than 12 years of direct SEO experience. Squardo has worked with many leading brands, including American Airlines, Fairmont Hotels, FedEx, Sears, Bank of America, Nine West, General Motors, Toyota, and MasterCard.

Squardo has a B.A. in Business Administration from Arizona State University. In his free time, Squardo enjoys hiking, off-roading, and following Arizona State sports (mainly football and basketball).